Life insurer FMI has officially rebranded itself to Bidvest Life as it looks to unlock growth opportunities, raise its profile in the local market and better connect the company with its customers, independent financial advisers (IFAs), and other stakeholders.
Source: Supplied. Lulu Rasebotsa, CEO Bidvest Life. |
FMI – which was one of the first insurers in South Africa to specialise in income protection for business owners and the self-employed market in 1995 – has been a division of Bidvest since 2016.
CEO, Lulu Rasebotsa says the rebrand is a key step in the company’s move away from being ‘the best-kept secret’ in the local market.
“In partnership with independent financial advisers, we’ve been helping South African’s achieve financial peace of mind for 27 years by insuring…
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