AMSTERDAM–(BUSINESS WIRE)–Leaseweb Global, a leading hosting and cloud services company, today announced that Xe.works, a global, multi-directional media company that buys and sells digital advertising space for websites and mobile apps, selected Leaseweb as the exclusive Infrastructure-as-a-Service (IaaS) provider for its global advertising technology network serving customers in the U.S., Europe, Israel and Asia-Pacific region.
Xe.works operates a digital advertising platform based on Real-Time Bidding (RTB) technology, which enables the buying and selling of online ad impressions through an automated auction-based model. RTB allows multiple advertisers to bid on a publisher’s ad inventory, with the entire transaction taking place in a matter of milliseconds. Even…
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