The general changes big social media apps keep introducing have been reported as harmful towards how content creators get paid, because the changes are making it much harder for creators to monetise. This was also pointed out at the University Of Sussex, with Dr Hamid Khobzi having said, “The prosperity of content creators and their favoured social media channels goes hand in hand. However, recent examples such as changes to Instagram Reels which lost creators up to 70% of earnings per view, and YouTube penalising historic content for profanity, have tested this faith.”
“Established platforms and their shareholders have reason to be worried if influencers abandon them. But around seven in ten content creators don’t know anything about the new tech coming down the line…
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