Opinions expressed by Entrepreneur contributors are their own.
Bounce rates are a measure of how users interact with your website. It is calculated by dividing single-page sessions by all the sessions on your site, which will tell you the percentage of sessions in which users viewed only a single page of your content before leaving to go somewhere else online.
If your bounce rate is too high, it could mean you need to make some changes to your website. Here are some specific tips for improving your bounce rates.
Related: 12 Hacks to Keep Visitors on Your Pages Longer
1. Improve your content’s readability
Use shorter sentences and paragraphs; shorter sentences make it easier for readers to follow the train of thought, reducing their chance of bouncing. Use images sparingly…
Source link
