By Veronica Johnson
As a contractor, you’re competing in an industry with many different players, and it can be hard to differentiate yourself from the rest of the pack. But building your contractor brand doesn’t have to be difficult; there are simple things you can do to make your company stand out from other contractors in your area. Let’s go over some ways that you can build your contractor brand image without breaking the bank!
#1 Define Your Persona: Be Unique!
Create a unique brand image by creating an avatar for your company. Having a brand persona you can work towards will allow others to easily identify with your brand and ultimately increase sales! For example, if you are targeting homeowners who have young families try using the phrase “The Family Builder” in all of your…
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