It can be overwhelming determining which social media management tool is right for you because of the large number of software options available. The best way to choose the right tool for you is to start with clarifying your priorities and goals when it comes to social media. How many social media outlets can you realistically create content for on a consistent basis? How many hours per week do you want to devote to social media? How much of your budget do you want to devote to social media? Once you answer these questions it will be easier to search through the software features that will coincide with your priorities.
Essential features
Your social media management tools should help you capture the eye of new followers and drive engagement with your current followers. To do…
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