Sotheby’s Is Holding Its First Ever Sale of Vernacular Photography

Sotheby’s Is Holding Its First Ever Sale of Vernacular Photography

In 2003, former investor Andrew Pilara found himself awed by the work of photographer Diane Arbus while attending a retrospective at the San Francisco Museum of Modern Art.  With his wife Mary, he subsequently began building his own photography collection, one that would eventually become well-known for including some of the most significant images of the 20th century.

Painted portrait of mother and son duo
Retratos pintado (painted portraits) from Brazil circa 1950s. Courtesy of Sotheby’s

Now Sotheby’s is selling off several significant works from that collection, which has long been housed at Pilara’s Pier 24 Photography museum in San Francisco. Following the successful May 2023 sale of other Pilara collection photographs that brought in $10.6 million, Sotheby’s is hosting a fall/winter auction series featuring…


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