Every day, Indians buy and sell online, and e-commerce revenue keeps soaring—so it’s no surprise that e-commerce revenue will reach INR 4,416.68 billion at the end of 2024[2]. But how exactly is the e-commerce market doing in India? Here’s what the e-commerce statistics in India look like in 2024.
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Overview: Key E-Commerce Trends And Statistics In 2024
The e-commerce sector in India is thriving due to several factors, including increased smartphone adoption, rising affluence, and affordable data prices, all fueling the growth of e-retail. Thanks to internet penetration, India is the world’s second-largest internet market.
According to TRAI’s Indian Telecom Services Performance…
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