A survey from Capterra found that 75% of UK shoppers start their online shopping customer journey through search engines, like Google or even TikTok. Another 55% prefer to start directly on the ecommerce websites or apps themselves. These two ways are the most popular ways consumers find products online.
Upon purchase, 71% of shoppers choose to complete their transactions on retailer websites or apps. As much as eCommerce marketplaces, like your Amazons, and department store sites are options, they are used less often for final purchases. Usually just to browse through products.
What Does Social Media Help With Online Shopping?
Social media platforms aren’t where most people finish their purchases, but they are a first touch point for product discovery- a necessary…
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