Search engine optimization (SEO) is a catch-all term for the steps you can take to improve your website’s rankings on search engines. Most of your Internet traffic will come from searches performed on search engines like Google. When your website appears above your competitors on search engines for the products and services you supply, you can dominate the market.
Website owners, therefore, spend enormous amounts of time and money performing SEO on their websites. This can include creating relevant content, optimizing pages so they are easy for search engines to read, and building up the number of inbound links from authoritative websites. These things make your website appear more likely to answer the question a search engine user is posing in their search, so Google will place…
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