Amazon Harnesses AI to Combat Fake Reviews, But Critics Say More is Needed

Amazon has announced its use of cutting-edge artificial intelligence (AI) technology in the ongoing battle against fake reviews. The company has long been plagued by fake review “brokers,” posing a significant challenge for its online shopping platform.

To tackle this issue, Amazon has made substantial investments in machine learning models that analyse thousands of data points, aiding in the detection of fraudulent behaviour.
 

Fake Reviewers Present a Significant Challenge

 
Fake review brokers utilise third-party platforms, including social media and encrypted messaging services, to buy, sell, and host fake reviews. These misleading reviews can heavily influence consumers’ purchasing decisions, leading them to choose subpar products based on fabricated feedback.

Identifying fake…