Data shared exclusively with TechRadar Pro by Similarweb shows that the website builder and web hosting industry is reeling from a shocking post-COVID hangover. The web analytics company looked at the website traffic of some of the biggest names in that vertical and the results were telling.
WordPress.com is still the world’s biggest website builder platform but it is also the biggest loser of all the companies covered, both in percentage (-27.4%) and absolute visitor numbers (about 107 million) between June 2021 and May 2023. Its non-commercial counterpart, WordPress.org, is operated as open-source project by parent company, Auttomatic and powers 43% of the open web according to latest figures.
The second largest company, Japan-based FC2, also suffered a significant loss, shedding…
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