Energy is the talk of the town and for good reason too. Rising prices and the looming climate threat means reducing energy consumption is creeping up priority lists for businesses and individuals alike. With data centers estimated to account for 1% of the world’s total energy consumption, websites have their part to play in this conversation. 

Performance and aesthetic will likely always trump other website priorities. After all, if a site doesn’t serve its purpose and appeal to the end user then what’s the point? But that’s not to say that energy consumption should be swept under the carpet. 

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