How AI Has Changed the World of Digital Marketing

There can be no doubt that artificial intelligence has revolutionised digital marketing. Businesses now have more power with AI, meaning their ads receive more screen time and attract more customers.

This article will examine the profound ways AI has revolutionised digital marketing.
 

1. Customer Experience

 
AI holds the potential to provide an unparalleled level of customer experience. Imagine eliminating wait times while offering each customer personalised and efficient service – this is now possible thanks to AI technology.

AI works to enhance customer experience by rapidly analysing customer data. Then, it offers personalised recommendations, targeted content, and product suggestions using it.

By doing this, AI assists businesses in increasing higher customer engagement, which leads…