Are you still using a generic Outlook, Hotmail, or Gmail email address for your business communications? Then you should think again, as there are many disadvantages compared to a custom domain email, especially one that you really like and that represents you best.
If email marketing plays an important role in your business operations and you target millennials of which over 70% prefer businesses to contact them via email according to HubSpot, then read on.
What is the difference between a custom email domain and a free email account?
So, presumably, you have set up a free Gmail or MSN mail ID with your business name like prettyflowers@gmail.com. Not a problem at first sight as the email address contains your business name and everyone is familiar with Gmail.
And…
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