On August 2, the government held a final consultation with key players in the industry, including Flipkart, Amazon, Zomato, Swiggy, Tata, Reliance, Shiprocket, Meesho, as well as industry bodies like CAIT, to discuss the long-awaited e-commerce policy. Officials indicated that the policy might soon be put into effect, according to sources familiar with the matter.
Government’s Final Consultation Signals Imminent Implementation of E-commerce Policy with Industry Leaders’ Support
During the meeting, several crucial aspects of the policy were deliberated upon, including private labels, preferential treatment of sellers, deep discounting, distinguishing between inventory-led e-commerce platforms and marketplaces, and establishing fall-back liability on e-commerce platforms.
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