Is Your IP Address A Google Ranking Factor?

Age-old stories and advice like the below from Brian Dean would have us believe that your server’s IP address will affect your rankings.

Screenshot by author, July 2021

I mean, why not? If your server is all porn, gambling, or Viagra, it would make sense to blacklist the server, right?

But is it a myth?

One might imagine it wouldn’t be much help if Google blacklisted the server because SEO black hats could move their server. But it would become a constant game of Hungry Hungry Hippos.

That, and with evidence we’ll share below, is why SEO professionals are getting mixed messages here. Below, we discuss the truth behind IP addresses as a ranking factor.

The Claim: IP Address As A Ranking Factor

When it comes to IP addresses as a ranking factor, things…