Netflix Has Begun Phasing Out Its Basic Ad-Free Plan

Netflix is sunsetting its cheapest Basic ad-free option for some customers. The streamer initially announced its decision in a letter to shareholders earlier this year, saying it would start with the UK and Canada in the second quarter. Additionally, Netflix is moving forward with shutting down the Basic subscription option in select regions where the ad-based version is available.

Making good on the promise, on-screen notifications showing a deadline to upgrade subscriptions have begun popping up for some users. “Your last day to watch Netflix is July 13. Choose a new plan to keep watching,” reads the message shared by a user on Reddit. 

The streamer dropped its Basic ad-free plan for new subscribers in the US and UK in July 2023 and followed up last October with a price increase for…