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Apple is taking aim at a tool the ad industry uses to monitor internet users by cracking down on “tracking parameters” from web links. 

Users encounter tracking parameters on URLs from an ad campaign circulating on social media or over email. The URL can contain special text to help marketers confirm that users are clicking their links through a marketing campaign. 

An example of a tracking parameter
(Credit: SEMRush)

However, tracking parameters can also help the ad industry profile a user’s web-browsing activity by indicating which sites they used to view and click on a marketing campaign. That privacy risk is causing Apple to take action. 

“Some websites add extra information to their URLs in order to track users across other websites,” the company says. “Now this…

A hoax appeal shared on Facebook claims that a four-year-old child called Jack Graham, pictured in the post with a fawn, has gone missing and is believed to be in need of medical attention. 

Full Fact has spotted versions of these posts in social media groups in the UK, including in Leeds and Falkirk, as well as many examples in the US and Canada. 

The posts all feature very similar text, which says in most of the versions we’ve seen: “Jack Graham is a 4 year old  who stands 3 feet, 5 inches and weighs 55 pounds. Graham has been missing since June 04, 2023 and is believed to be both endangered and in need of medical attention. 

“Graham was last seen in #[location]. Bump this post so that he can be reunited with his family. [sic]”

But the boy pictured in the…

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It can be overwhelming determining which social media management tool is right for you because of the large number of software options available. The best way to choose the right tool for you is to start with clarifying your priorities and goals when it comes to social media. How many social media outlets can you realistically create content for on a consistent basis? How many hours per week do you want to devote to social media? How much of your budget do you want to devote to social media? Once you answer these questions it will be easier to search through the software features that will coincide with your priorities.

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