As new ecommerce businesses are started daily and more and more existing companies adopt ecommerce to extend their customer base beyond just the people living close by, the question of which ecommerce platform to select becomes very important. Different platforms have different functionalities and integrate with different external services. Some must be self-hosted, while others offer integrated cloud hosting. Some do a better job of scaling to large businesses than others. Choosing the right platform can make a huge difference in the success of any business that sells over the Internet.
No matter which ecommerce platform a company chooses, they all offer far more customization options and lower costs than selling on a marketplace like Amazon, although businesses with their own…
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