According to data presented by the Atlas VPN team, an average internet user now spends 144 minutes (2 hours and 24 minutes) on social media. This translates to an astonishing 876 hours or approximately 36.5 days per year.
These figures are derived from data provided by DataReportal. The data is based on a survey with internet users aged 16 to 64 about their social media usage habits.
Emerging markets exhibit longer social media use. Despite only 14.3% of Nigeria’s population being active social media users, individuals in the country devote an average of 238 minutes (equivalent to 3 hours and 58 minutes) of their daily time to social media, surpassing users in other countries examined in the study. Internet users in Ghana are not far behind, with 235 minutes (3 hours and 55 minutes)…
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