Her family wanted her to follow her father’s footsteps and be a bureaucrat. Once married she had the option to join the enterprises run by her husband’s family. But Anooja Bashir was not ready for either. She wanted to tread a path of her own in the vast and unfamiliar terrain of entrepreneurship. It was not at all that easy. Two of her initial ventures failed, pushing her to mounting debts. But she was not ready to give up, and her perseverance paid off with a third venture – a tech startup – which looks promising.
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