Surprising New Study Reveals Humans Struggle to Spot AI-Generated Content, says Nexcess

Younger generations were more likely to distinguish between AI and human elements.

ATLANTA


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June 14, 2023


/PRNewswire/ — Nexcess, the premium hosting provider optimized for WordPress, WooCommerce, and Magento, today released a study on AI’s efficacy and humans’ ability to detect it in content and visuals. The study found that on average respondents could identify the AI-generated content only about 55% of the time.

How the study was conducted

One thousand individuals claiming to be moderately familiar with AI were provided with side-by-side sets of images and copy. For each set, they were asked to identify which was AI-generated and which was…