In the face of economic challenges, such as inflation and the looming possibility of a recession, the technology market finds itself shrouded in uncertainty. However, amidst this turbulence, a recent survey conducted by Gartner Inc. has revealed an optimistic outlook. The survey found that 72% of high tech leaders have plans to grow revenue in 2023, with nearly half of them believing they will outperform their competition this year. This data demonstrates that, despite the prevailing economic uncertainties, there is still confidence and determination within the technology industry.
In times of uncertainty, customer priorities and values undergo significant shifts, leading to changes in the perception and relevance of technology products and services. To outperform the market and…
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