Tag Archives: Brands

As brands take livestreaming more seriously, hosts become a hot commodity – Glossy

Klarna, like much of the retail world in 2021, is pouring significant amounts of investment into livestream shopping. In December, it broadcast a live fashion show called Livestyle out of its app, and in early March, it held a multi-day “Hauliday” event, in collaboration with Macy’s and the magazine Cosmopolitan. The event was recorded in the flagship Macy’s store in New York, and viewers tuned in through the livestream platform ShopShops.

Sandström sees promise in shoppable livestreams — multi-hour programs where a dedicated host tries on a variety of products, and talks with viewers in the comments. In China, a country that trailblazed the phenomenon, livestream shopping is a $66 billion business. Now, in the U.S., Nordstrom, Amazon, Mall of America, TikTok, Walmart…


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Spectrum Brands Announces Pricing of Senior Notes Offering – Web Hosting | Cloud Computing | Datacenter

MIDDLETON, Wis.–(BUSINESS WIRE)–Spectrum Brands Holdings, Inc. (NYSE: SPB), a leading global branded consumer products and home essentials company focused on driving innovation and providing exceptional customer service, announced today that its wholly owned subsidiary, Spectrum Brands, Inc. (“Spectrum Brands”), will sell $500.0 million aggregate principal amount of 3.875% Senior Notes due 2031 (the “Notes”) at a price of 100% of the par value (the “Offering”). The Offering was increased from the previously announced $400.0 million offering of Notes.

The Notes are being offered only to persons reasonably believed to be qualified institutional buyers pursuant to Rule 144A under the Securities Act of 1933, as amended (the “Securities Act”), and to non-U.S. persons…


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