Tag Archives: Dean

Jeffrey Dean Morgan, known for his iconic roles in The Walking Dead and The Boys, is set to embark on a new adventure as the host of NBC’s upcoming reality competition series, titled Destination X. This marks Morgan’s first foray into the unscripted television genre, adding another exciting chapter to his diverse career. The series is currently in production, as per Deadline.

Destination X is an innovative reality competition series based on a popular Belgian format created by a company called Geronimo. It challenges the contestants to figure out their location in the world based on certain clues placed strategically on the Destination X bus, which they board without knowing where it’s headed. There are various twists designed to mislead them along the way.

The official…

Campaign: Officially Sponsored Host
Companies: Jimmy Dean (owned by Hillshire Brands)
Agency Partners: Ogilvy (creative, PR, social media and influencer management); Mindshare (paid media and influencer management)
Duration: November 16 – December 6, 2023

It takes a lot of work to stage a social gathering.

As such, Jimmy Dean, a Hillshire Brands meat products line, decided to launch a campaign to help party hosts. 

Strategy

Jimmy Dean created a contest consumers could enter to win one of 10 prize packages, which included $1,000 to use however they wished and a set of collectibles curated by the brand and Josh Peck, an actor and comedian who has also been named as the brand’s chief hosting officer. 

Peck “perfectly melds our uplifting tone with his wit and charm, which is just…