Tag Archives: Donna

Campaign: Donna’s Super Bowl Playbook
Companies: Barefoot Wine
Agency Partners: Praytell (agency of record)
Duration: February 5–11, 2024

It turns out the Kelce family can do more than just play football well, host one of the most popular podcasts and make Taylor Swift happy. Donna Kelce, the mother of Kansas City Chiefs tight end and Swift’s boyfriend Travis Kelce, also apparently knows how to incorporate wine into a Super Bowl party.  

Strategy

Barefoot Wine conducted a campaign in November with Donna Kelce called the Barefoot Bandwagon Box, targeted at new football fans — of which, thanks to Swift, there are many. The brand offered them a chance to attend a game between the Kansas City Chiefs and the Philadelphia Eagles and sit in a suite with Donna Kelce and Barefoot’s…

Campaign: Donna’s Super Bowl Playbook
Companies: Barefoot Wine
Agency Partners: Praytell (agency of record)
Duration: February 5–11, 2024

It turns out the Kelce family can do more than just play football well, host one of the most popular podcasts and make Taylor Swift happy. Donna Kelce, the mother of Kansas City Chiefs tight end and Swift’s boyfriend Travis Kelce, also apparently knows how to incorporate wine into a Super Bowl party.  

Strategy

Barefoot Wine conducted a campaign in November with Donna Kelce called the Barefoot Bandwagon Box, targeted at new football fans — of which, thanks to Swift, there are many. The brand offered them a chance to attend a game between the Kansas City Chiefs and the Philadelphia Eagles and sit in a suite with Donna Kelce and Barefoot’s…

Kelly Clarkson effortlessly brought back disco by covering Donna Summer‘s hit “She Works Hard for the Money” for her talk show’s latest “Kellyoke” segment on Friday (Nov. 6).

The song perfectly fit the theme of the hour, “Restaurant Resurgence: Salute to Servers,” since Summer reportedly found inspiration for the song when she met a hardworking waitress named Onetta at the West Hollywood restaurant Chasen’s.

According to LAist, “She went to the bathroom and saw the attendant taking a nap with a small TV on. Donna startled the woman from her nap, and the woman told Donna she worked 2 jobs and was really tired. Donna thought to herself, ‘Wow, she really works hard for her money.'” Summer wrote the song in about 20 minutes that same night. She even mentions the waitress by name in the…