Here are seven essential SEO metrics that can help you keep track of your overall SEO strategy.
1. Organic Traffic
If you’ve invested in building an SEO strategy, one of the first questions you likely have is if people are actually visiting your website. And if so, how are they finding it? Organic traffic analytics can give you answers to these questions. You can use Google Analytics as a free tool, but SEO software, such as Ahrefs, Moz and Semrush, can provide more specialized information.
Once you connect Google Analytics to your website, you’ll be able to see general information about your website visitors, where they are coming from (search engines, social media, direct, etc.), their general location, how long they stay on your website, which pages are the…
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