Tag Archives: Forbes

There are so many different types of advertising. How do you know which type of advertising will create the biggest ROI from your limited budget? Unfortunately, there is no single “right” answer. Some businesses will get a better ROI from social media advertising, while others will see more success from a billboard in the center of town. Ultimately, what works will be a function of your business goals, the products and services you sell, your target market and your advertising budget.

Since there isn’t a universal advertising strategy that will work for every reader’s business, it’s better that we go over the best types of advertising in 2024; discuss the trends, strengths and limitations for each type of advertising; and explore strategies that can help you…

Those with a high degree of expertise in a particular field can leverage their knowledge to build a profitable consulting business. Whether you’re in between jobs or looking to make a change, learning how to start a consulting business is the first step to making great use of your skills. In return, you can create a lucrative business and can charge upwards of around INR 25,000 per hour–all for sharing your expertise with others. Here’s everything you need to know.

1. Outline Your Plan

To get started, you’ll want to put together a strong business plan. While you don’t have to stick to every single thing, it’s a good idea to have guidance for your business.

The first choice to make…

Here are seven essential SEO metrics that can help you keep track of your overall SEO strategy.

1. Organic Traffic

If you’ve invested in building an SEO strategy, one of the first questions you likely have is if people are actually visiting your website. And if so, how are they finding it? Organic traffic analytics can give you answers to these questions. You can use Google Analytics as a free tool, but SEO software, such as Ahrefs, Moz and Semrush, can provide more specialized information.

Once you connect Google Analytics to your website, you’ll be able to see general information about your website visitors, where they are coming from (search engines, social media, direct, etc.), their general location, how long they stay on your website, which pages are the…

Now that you know why international SEO matters, how can you jump on the bandwagon? Here
are the key steps to create an effective international SEO strategy.

1. Identify Target Markets

Determine the countries or regions you want to target with your international SEO efforts. When choosing a region, consider factors such as language, cultural preferences and business goals.

2. Understand the Proper URL Structure

Different URL structures can be used to target specific countries or locations. Here are some considerations to help you choose the correct URL structure for your international SEO efforts:

Country Code Top-Level Domain (ccTLD)

Country Code Top-Level Domains (ccTLDs) are domain extensions assigned to specific countries or territories. An example of this URL…

SITE123 is an all-in-one website builder that has all of the core features and components a business needs to build a website—however, it doesn’t necessarily have the most impressive feature set compared to its competitors. While it has a user-friendly site editor, pre-built templates and a built-in stock image library, all of its plans have low storage and bandwidth limits, domain names are only free for the first year, its online store functionality is limited to its mid- and top-tier plans and its built-in email marketing tool has a very small monthly email send limit.

Storage and Bandwidth

One of the pitfalls of SITE123 is that it has very small storage and bandwidth limits on all of its plans. While it’s perhaps not surprising that its free forever plan…