GoDaddy’s recent study highlights Filipino entrepreneurs’ willingness to adopt digitalization to enhance their business efficiency and foster growth. Survey findings from the GoDaddy Data Observatory 2023 underscore the Filipino business community’s proactive approach toward leveraging technology tools for optimization.
The study by GoDaddy, an internet domain and web hosting company, reveals a significant utilization of digital tools among Filipino respondents, with an overwhelming majority employing internal social networks (84%), collaborative shared drives (72%), data storage/transferring services (67%), and video conferencing (65%). Also, 95% express a readiness to invest more in online sales and marketing this year.
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