Google Analytics is the de facto tool for website owners or online store managers. It lets you track your website visitors, see the most visited pages, and view other stats to help make business decisions. However, you might notice your Google Analytics metrics spiking due to unnatural traffic from bots, which can lead to wrong calculations. So, knowing how to identify bot traffic in Google Analytics is crucial.
What Is Bot Traffic in Google Analytics
Bot traffic refers to non-human traffic in Google Analytics. In other words, it represents traffic generated through automated software known as bots or spiders.
There are different types of bots. Search engines like Google and…
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