Tag Archives: helped

Campaign: Donna’s Super Bowl Playbook
Companies: Barefoot Wine
Agency Partners: Praytell (agency of record)
Duration: February 5–11, 2024

It turns out the Kelce family can do more than just play football well, host one of the most popular podcasts and make Taylor Swift happy. Donna Kelce, the mother of Kansas City Chiefs tight end and Swift’s boyfriend Travis Kelce, also apparently knows how to incorporate wine into a Super Bowl party.  

Strategy

Barefoot Wine conducted a campaign in November with Donna Kelce called the Barefoot Bandwagon Box, targeted at new football fans — of which, thanks to Swift, there are many. The brand offered them a chance to attend a game between the Kansas City Chiefs and the Philadelphia Eagles and sit in a suite with Donna Kelce and Barefoot’s…

Campaign: Donna’s Super Bowl Playbook
Companies: Barefoot Wine
Agency Partners: Praytell (agency of record)
Duration: February 5–11, 2024

It turns out the Kelce family can do more than just play football well, host one of the most popular podcasts and make Taylor Swift happy. Donna Kelce, the mother of Kansas City Chiefs tight end and Swift’s boyfriend Travis Kelce, also apparently knows how to incorporate wine into a Super Bowl party.  

Strategy

Barefoot Wine conducted a campaign in November with Donna Kelce called the Barefoot Bandwagon Box, targeted at new football fans — of which, thanks to Swift, there are many. The brand offered them a chance to attend a game between the Kansas City Chiefs and the Philadelphia Eagles and sit in a suite with Donna Kelce and Barefoot’s…

A PSYCHIATRIST who helped run a dark web site dedicated to the sexual abuse of children has been jailed for six years.

National Crime Agency officers identified Dr Kabir Garg, 33, as one of the moderators of a site called The Annex, which had around 90,000 members worldwide and saw hundreds of links to child abuse material shared every day.

Officers arrested Garg at his flat in Lewisham, London in November 2022 as part of a coordinated operation with international partners, at a time when the site was open on his laptop with Garg logged into his moderator account.

Members accessed The Annex using Tor, a dark web browser which is estimated to have 1.4 million global users.