It’s no secret that brands are pushing out more online content and consumers are more frequently using websites to engage with companies, as face to face interactions are still limited due to the pandemic.
As lockdown restrictions are eased, customers will be expecting the same accessibility and convenience that companies have offered them over the last year. Being able to provide this level of service means handling an increase in traffic and, essentially, scaling up.
With this in mind, TechRadar Pro caught up with Angela DeFranco, VP of Product at HubSpot, to discuss the importance of website building and why the most successful websites are integrated into a wider platform of tools.
What are the challenges associated with web hosting for businesses as customer expectations increase?
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