Tag Archives: MarTech

International Martech Festival Touch.Point is Back! • Forbes Georgia

This year, Tbilisi will host the second international martech festival Touch.Pointl in a row and will be held on June 14 .

The main goal of Touch.Point is to bring professionals working in the fields of marketing, communication and creative industry in Georgia and the Caucasus region closer to technology, increase the correct and effective use of marketing tools and create new collaboration
opportunities for industry professionals in the local and global market.

The event will combine keynote presentations, panel discussions, workshop sessions, Q&A sessions and more. Speakers include leading marketing and communication specialists from companies such as: Spotify, Meta, Google, Volvo Car, CopysightAI, Smartly.io, Martech Institute and many others.

The headliners of the program are already…


Source link

MarTech Companies to Watch in 2023

In the ever-evolving landscape of marketing technology, staying ahead of the curve is essential for businesses seeking a competitive edge.

With innovations shaping the way we connect, engage, and convert customers, the role of MarTech companies has become increasingly pivotal. Now, a new wave of trailblazing MarTech firms has emerged, poised to reshape the marketing landscape with their cutting-edge solutions and visionary approaches.

Here, we explore the  companies that are making waves as we navigate the digital marketing frontier:
 

Ogury

 

 
Ogury, the global leader in personified advertising, has created a breakthrough advertising engine that delivers targeting based on personas rather than users’ identities, and on the destinations where these personas consume content — instead…


Source link

What’s reshaping MarTech in the new normal? – Web Hosting | Cloud Computing | Datacenter

The new normal has witnessed digital customer experience gaining increased importance with 40% of large enterprises increasing their MarTech budget spending across DCX (More details in the blog DCX the new frontier of MarTech).

In addition to this increased focus on DCX, the last year witnessed some key shifts with respect to MarTech Stacks and its implementation.

One such key transition that has been taking shape over the last couple of years is the shift from agency-led-model to vendor-led-model. This was also highlighted in our enterprise survey this year with 80% of the companies preferring to engage directly with the MarTech providers for the platform implementation.

                                       Source: NASSCOM MarTech Report…


Source link