Tag Archives: matters

The SME scene is booming in 2022. With more online entrepreneurs than ever before, getting a site up and running amongst a myriad of competition can be tricky. 

As we step into a digitally dominated future, site performance is the key to small business success. While UX/UI design, site SEO, and CX personalisation demands drive the online strategies of tomorrow, business leaders must also consider their web hosting platform in their battle to the top. As of 2021, 1.2 billion hostnames were registered online. Prioritising a web hosting solution has not only become vital in maintaining a robust online presence but investing time and money into professional platform hosting comes with a vast number of benefits ranging from improving site loading speed to boosting a company SERP score.

SiteGround, a leading web hosting provider, has announced the opening of a new data center location in Madrid, Spain. This expansion is a follow-up to the 2020 decision to partner with Google and begin using Google Cloud for part of the SiteGround hosting infrastructure. The Madrid facility represents SiteGround’s seventh data center, joining locations in the Netherlands, Singapore, London, Sydney, Frankfort, and the United States.

News of this opening begs the question: Why does the choice of server location matter?

New Data Center and CDN Location Announced June 17, 2022

“As soon as Google Cloud, on which our platform is built, announced the launch of their new region Madrid, we started the process of adding this location to our network too,” said…

When it comes to the best web hosting services available, the best cloud hosting is growing increasingly popular. In 2020, ZK Research found that over 80% of new contact center deployments were to be built on hybrid or private cloud infrastructure. 

Such a major shift from traditional, on-site deployment looks, at first glance, like businesses are assuming that cloud hosting is a region-independent process. It would be easy to assume that, given that data hosted on international servers can travel exactly where it’s needed in next to no time.

John Mueller affirmed on Reddit that the Core Web Vitals ranking factor is more than just a tie-breaker, the Search Engine Journal reported recently. Mueller reportedly responded to a question on Reddit that expressed skepticism of Core Web Vitals as a ranking factor, whereby Mueller affirmed the importance of the tool.

WordPress is currently the most popular content management system (CMS) online. This is a free site that hosts personal blogs, small businesses and even large organizations. If the Core Web Vitals of the site is not optimal, they would lose users. Therefore, choosing the best WordPress host for your website is critical.

Understanding Core Web…