Campaign: Officially Sponsored Host
Companies: Jimmy Dean (owned by Hillshire Brands)
Agency Partners: Ogilvy (creative, PR, social media and influencer management); Mindshare (paid media and influencer management)
Duration: November 16 – December 6, 2023
It takes a lot of work to stage a social gathering.
As such, Jimmy Dean, a Hillshire Brands meat products line, decided to launch a campaign to help party hosts.
Strategy
Jimmy Dean created a contest consumers could enter to win one of 10 prize packages, which included $1,000 to use however they wished and a set of collectibles curated by the brand and Josh Peck, an actor and comedian who has also been named as the brand’s chief hosting officer.
Peck “perfectly melds our uplifting tone with his wit and charm, which is just…
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