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CEO Of Indian Startup Fires 90% Customer Care Staff After Deploying AI; Sparks Debate & Rage – Trak.in

Founder and CEO of e-commerce firm Dukaan, Suumit Shah has been facing the ire of people on social media after he shared that his company has replaced 90% of its customer care staff with an artificial intelligence (AI) chatbot.

CEO Of Indian Startup Fires 90% Customer Care Staff After Deploying AI; Sparks Debate & Rage

Dukaan is a DIY platform that allows merchants with zero programming experience to set up their own e-commerce store.

Criticism

Social media users criticized him for his harsh decision and his lack of empathy.

A Twitter user slammed the manner in which he announced the news of the layoffs: 

“He is talking about laying off people with the same glee that a kid has after getting a double scoop of ice cream.”

Another pointed out the implications of AI replacing human employees:

“What about AI’s replacing businesses itself? We will soon live in the era of…


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