Swiggy, one of India’s leading food and quick commerce delivery platforms, has launched an innovative ‘incognito mode’ to enable users to place discreet orders. This new feature is available on both Swiggy Food and Instamart, ensuring that purchases remain private and are automatically hidden from the order history after a brief visibility window.
Prioritizing User Privacy
The incognito mode addresses the growing need for privacy in shared accounts, where certain purchases—like a surprise gift or personal wellness items—may not be intended for others to see. Rohit Kapoor, CEO of Swiggy’s Food Marketplace, emphasized the importance of offering users a way to maintain confidentiality in their transactions. “Whether ordering a meal or making a personal purchase, this…
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