Tag Archives: wine

Campaign: Donna’s Super Bowl Playbook
Companies: Barefoot Wine
Agency Partners: Praytell (agency of record)
Duration: February 5–11, 2024

It turns out the Kelce family can do more than just play football well, host one of the most popular podcasts and make Taylor Swift happy. Donna Kelce, the mother of Kansas City Chiefs tight end and Swift’s boyfriend Travis Kelce, also apparently knows how to incorporate wine into a Super Bowl party.  

Strategy

Barefoot Wine conducted a campaign in November with Donna Kelce called the Barefoot Bandwagon Box, targeted at new football fans — of which, thanks to Swift, there are many. The brand offered them a chance to attend a game between the Kansas City Chiefs and the Philadelphia Eagles and sit in a suite with Donna Kelce and Barefoot’s…

Campaign: Donna’s Super Bowl Playbook
Companies: Barefoot Wine
Agency Partners: Praytell (agency of record)
Duration: February 5–11, 2024

It turns out the Kelce family can do more than just play football well, host one of the most popular podcasts and make Taylor Swift happy. Donna Kelce, the mother of Kansas City Chiefs tight end and Swift’s boyfriend Travis Kelce, also apparently knows how to incorporate wine into a Super Bowl party.  

Strategy

Barefoot Wine conducted a campaign in November with Donna Kelce called the Barefoot Bandwagon Box, targeted at new football fans — of which, thanks to Swift, there are many. The brand offered them a chance to attend a game between the Kansas City Chiefs and the Philadelphia Eagles and sit in a suite with Donna Kelce and Barefoot’s…

Portland’s first shop dedicated solely to sake is now open inside a speakeasy alleyway, serving varieties you’d never find at your average neighborhood sushi restaurant.

Sunflower Sake opened in late fall at 5427 NE 30th St., adjacent to Dame: the wine shop and eatery known for hosting pop-up kitchens in its dining room.

The sake store is stocked with a carefully curated selection of approximately 125 bottles, all available to purchase. Those who prefer to sample and then commit can also take advantage of the on-premises tasting room, where you can explore rice wine by the glass, carafe or bottle along with an assortment of housemade snacks. Takeout from the area’s concentration of restaurants is also allowed.

“I’m focusing on sake that is…

Helping animals while enjoying a selection of vinos.

That’s what’s on tap for a new virtual event hosted by The Fire Island Animal Welfare Society.

The nonprofit is collaborating with Texas-based woman-owned business, Scout & Cellar Clean Crafted Wines, to host “Witch Wine on the Web.”

The wine tasting will be over Zoom on Nov. 1 from 4 p.m. to 5 p.m.

To participate in the event, click here to place your order and select the “Scout Sampler Pack” for $32, plus tax and shipping. Additional items may be added and any order over $99 receives free shipping. 

In order for the wine to arrive on time, participants should place their orders by Oct. 16. You must be 21 years or older to participate. 

This event is dedicated to “the care of free-roaming…