Social media has revolutionised the way in which we interact with businesses and each other and has shown that it can be a generous friend to business owners and entrepreneurs, helping them to harness a following, build their brand and grow a worldwide customer base. The success of widely known brands, such as the Body Coach, Huda Beauty and Glossier, are testament to this; their founders capitalised on the reach of social media to plant the seeds of, and then scale, these now highly successful businesses.
The UK has long been a place of innovation, and the pandemic seems to have catalysed this further. During the recent lockdowns many discovered (or rediscovered) talents, skills and ideas, or simply dedicated more time to their existing passions. Through sharing posts on social…
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