From the moment of its delivery, Zuckerberg’s grand vision for the metaverse; a single, shared, immersive, 3D space where physical and virtual realities collide, dominated the tech narrative. That was until, of course, the arrival of the latest breakthrough in generative AI – OpenAI’s ChatGPT – bringing with it a near human-like ability to generate text, speech, code and even poetry. Now, as we approach mid-2024, the focus has shifted from curiosity to strategic implementation. Businesses are proactively exploring how these cutting-edge technologies can be effectively utilized in marketing to maximize return on investment (ROI).
VP of Marketing at Storyblok,
Two and a half years on since Meta’s reveal and the narrative has certainly subsided….
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