Website owners urged to adopt ‘eco-standard’ to help cut internet-generated carbon emissions

Website owners urged to adopt ‘eco-standard’ to help cut internet-generated carbon emissions

Large-scale website operators are being urged to throw their weight behind a sustainability initiative geared towards curbing the carbon emissions generated by the internet.

The Eco-Friendly Web Alliance (EFWA) has set its sights on preventing a further 500,000 tonnes of carbon dioxide being added to the atmosphere in the next decade by supporting website operators with cutting the emissions their sites produce.

As part of this effort, the EFWA has created what it claims to be the world’s first eco-standard, which will be awarded to websites that emit less than one gram of carbon dioxide per page view.

To retain the accreditation, website owners and operators will be expected to participate in quarterly audits to assess how much carbon their sites use, and will be further…


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