Klaviyo is an email and SMS marketing tool with useful segmentation options, highly varied templates, and impressive reporting for burgeoning e-commerce-focused companies. Experienced email marketers will find the software relatively easy to use, though its depth and automation quirks may present a challenge to newcomers. Nonetheless, Klaviyo is a worthwhile business investment and a good middle ground between the more expansive email marketing services offered by Editors’ Choice winner HubSpot Marketing and the all-in-one marketing solutions you get with fellow…

Campaign: Officially Sponsored Host
Companies: Jimmy Dean (owned by Hillshire Brands)
Agency Partners: Ogilvy (creative, PR, social media and influencer management); Mindshare (paid media and influencer management)
Duration: November 16 – December 6, 2023

It takes a lot of work to stage a social gathering.

As such, Jimmy Dean, a Hillshire Brands meat products line, decided to launch a campaign to help party hosts. 

Strategy

Jimmy Dean created a contest consumers could enter to win one of 10 prize packages, which included $1,000 to use however they wished and a set of collectibles curated by the brand and Josh Peck, an actor and comedian who has also been named as the brand’s chief hosting officer. 

Peck “perfectly melds our uplifting tone with his wit and charm, which is just…

Why it matters: Security researchers regularly scan the internet in search of unprotected servers or exposed “secrets” belonging to major industry players. However, what RedHunt Labs recently discovered goes far beyond a simple insecure server hosting some confidential data.

UK-based security company RedHunt Labs recently discovered an authentication token belonging to a Mercedes-Benz employee. The token was hosted in a public GitHub repository, as stated by RedHunt co-founder Shubham Mittal, and it could have been exploited to gain “unrestricted access” to business secrets and other crucial authentication credentials of the German automotive giant.

RedHunt identified the exposed authentication token during a routine internet scan in January, but the token itself had been published…

Vanderpump Rules stars Ariana Madix and Tom Sandoval are still living together after their contentious split — and it’s getting awkward.

During a sneak peek of episode 2 of the Bravo series’ 11th season, which will air in full on Tuesday, February 6, Sandoval, 41, decides he wants to host a birthday party for himself at the exes’ shared home in Los Angeles.

During a conversation with his assistant, Sandoval notes that “Ariana’s obviously invited if she wants to come” before suggesting he could “get her a nice hotel room” for the night instead.

Sandoval’s assistant then brings up the idea to Ariana, 38, who is not pleased with the…