Klaviyo is an email and SMS marketing tool with useful segmentation options, highly varied templates, and impressive reporting for burgeoning e-commerce-focused companies. Experienced email marketers will find the software relatively easy to use, though its depth and automation quirks may present a challenge to newcomers. Nonetheless, Klaviyo is a worthwhile business investment and a good middle ground between the more expansive email marketing services offered by Editors’ Choice winner HubSpot Marketing and the all-in-one marketing solutions you get with fellow…
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