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Your website’s performance is a direct representation of your business, and by today’s standards, the average consumer expects a fast-loading website. Not only is a technically sound website important for a smooth user experience, but it also impacts your search-engine optimization, hence affecting how Google ranks you on searches.
Two seconds is the absolute maximum load time you should aim for; anything longer than two seconds will definitely push a large percentage of visitors away, which increases your bounce rate, the fancy internet-marketing term professionals…
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