Back in the day, becoming a store owner was a pretty big deal. You had to rent/buy a suitable place, set up a storefront, deal with suppliers, employees, clients – more than enough to keep you busy every day.
But then the World Wide Web happened…
The internet didn’t take long to open an ocean of opportunities for entrepreneurs from all over the world. Setting up an online shop eliminated most of the hassle and investments associated with traditional brick-and-mortar stores. What’s more, you were no longer bound to your physical location – anyone across the world could become your client if you wanted to.
It’s no surprise that so many people jumped on the ecommerce bandwagon. But much fewer took the time to really understand the market before they dipped their toes into it.
The ecommerce…
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