Amazon kills off Alexa Internet and it’s the right thing to do

This article was update to clarify that Amazon is ending the original Alexa service, known as Alexa Internet.

Alexa.com doesn’t land you on Amazon’s infamous Alexa voice recognition ecosystem. Instead, it goes to a little-known service (albeit one still owned by Amazon) that, for a long time, was the go-to resource for everyone involved with search engine optimization (SEO), the art of trying to get your site to rank on search engines, first the likes of Yahoo!, then Altavista/Hotbot/Lycos/AskJeeves, then ultimately on Google.