Earlier this month, Netflix said that it’s ending the 30-day long free trial that it used to entice people into getting a subscription. Today, during its earnings call, the company stated that it’s exploring new ways for people to experience its library before they get a subscription.
The first test the streaming giant is performing is a free weekend-long trial. The company will start this experiment in India, where it’ll offer its service for free on the weekend of December 4, as reported by Protocol.
India is the first of many countries where Netflix will test this two-day “Streamfest” to hopefully gain more subscribers. The company would want to compete with Disney+ Hotstar in the market, which has more than 8 million…
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