By Matthew Biboud Lubeck, Vice President EMEA at Amperity:
The world of customer data is rapidly changing, and companies are responding with diverse strategies to stay ahead in this dynamic environment. At Amperity’s recent Amplify summit, industry leaders and professionals from iconic global brands like Deloitte, Patagonia, Taco Bell and more converged to explore the evolving landscape of data-driven marketing and the profound impact of first-party data.
Under the overarching theme of “Together We’re Electric” the event explored critical facets of using customer data for strategic advantage, with a focus on the future of paid media, best practices for Customer Data Platforms (CDPs) and the transformative power of establishing a unified data foundation with…
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