TikTok Will Start Watermarking AI Content to Warn Users

TikTok Will Start Watermarking AI Content to Warn Users

TikTok will start working with a digital watermark system called Content Credentials to help identify more photos, videos and audio-only content created using artificial intelligence tools from the likes of Microsoft, Adobe and OpenAI.

The Chinese social networking giant, which is fighting a potential ban in the US over national security concerns, already labels AI-generated content made using TikTok’s AI effects tools. The company said its new moves will be part of an expanding effort to fight disinformation and misinformation. 

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“AI enables incredible creative opportunities, but can confuse or mislead viewers if they don’t know content was AI-generated,” TikTok said in a statement. “Labeling helps make that context clear.”

Read more: How Close Is That Photo to the Truth? What to…


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